McDonald's arches create shared meaning across consumers in the United States and around the world, which mean they exhibit:

McDonald's arches create shared meaning across consumers in the United States and around the world, which mean they exhibit:

McDonald's arches create shared meaning across consumers in the United States and around the world, which mean they exhibit:



A) duality

B) stimulus codability

C) brand endurance

D) brand equity



Answer: B) stimulus codability


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