A recent study by a consulting firm estimates a 6% annual growth rate for the gaming industry with revenues projected to reach $93 billion by 2019. Companies such as Microsoft and Sony fiercely compete for these dollars and realize that approximately 75% of all revenues related to gaming come through traditional products such as game systems, games, and online access to stream games with users around the world. In order to entice customers to purchase its system, Microsoft offers a variety of packages for their popular Xbox One console. Upon release of the Xbox One, Microsoft included the game console, a console controller, Kinect camera, HDMI cable, wired mono headset, and a 14-day trial for Microsoft Xbox Live Gold—all for $499. Shoppers could also purchase the Xbox One console without the Kinect camera (and all other accessories) for $399. The Kinect camera if purchased separately was priced at $149. Microsoft is utilizing a ______ pricing strategy.

A recent study by a consulting firm estimates a 6% annual growth rate for the gaming industry with revenues projected to reach $93 billion by 2019. Companies such as Microsoft and Sony fiercely compete for these dollars and realize that approximately 75% of all revenues related to gaming come through traditional products such as game systems, games, and online access to stream games with users around the world. In order to entice customers to purchase its system, Microsoft offers a variety of packages for their popular Xbox One console. Upon release of the Xbox One, Microsoft included the game console, a console controller, Kinect camera, HDMI cable, wired mono headset, and a 14-day trial for Microsoft Xbox Live Gold—all for $499. Shoppers could also purchase the Xbox One console without the Kinect camera (and all other accessories) for $399. The Kinect camera if purchased separately was priced at $149. Microsoft is utilizing a ______ pricing strategy.

A recent study by a consulting firm estimates a 6% annual growth rate for the gaming industry with revenues projected to reach $93 billion by 2019. Companies such as Microsoft and Sony fiercely compete for these dollars and realize that approximately 75% of all revenues related to gaming come through traditional products such as game systems, games, and online access to stream games with users around the world. In order to entice customers to purchase its system, Microsoft offers a variety of packages for their popular Xbox One console. Upon release of the Xbox One, Microsoft included the game console, a console controller, Kinect camera, HDMI cable, wired mono headset, and a 14-day trial for Microsoft Xbox Live Gold—all for $499. Shoppers could also purchase the Xbox One console without the Kinect camera (and all other accessories) for $399. The Kinect camera if purchased separately was priced at $149. Microsoft is utilizing a ______ pricing strategy.



premium

reference

skimming

bundle


Answer: bundle


Learn More :