A sales plan is a(n) __________.

A sales plan is a(n) __________.



a) method of determining a fair and equitable compensation plan that considers more than simply sales revenue; it includes a weighted system for different types of items or different sized territories to cover

b) method of identifying the target market that most closely meets the special skills of the sales force

c) formula-based method for determining the size of a sales force that integrates the number of customers served, call frequency, call length and available selling time to arrive at a sales force size figure

d) statement describing what is to be achieved and where and how the selling effort of salespeople is to be deployed

e) evaluation methodology that specifies times and places for direct communications between salespeople and their supervisor



Answer: d


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Marketing Chapter 20

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