Advertisers want to have an understanding about the number of different people or households exposed to their advertisement. In other words, they want to know about the ad's ___________.
a) frequency
b) reach
c) rating
d) gross margin
Answer: B
Marketing MCQ
Marketing
Advertisers want to have an understanding about the number of different people or households exposed to their advertisement. In other words, they want to know about the ad's ___________.