After deciding to use either an in-house or external advertising agency, the next step of an advertising management program is to:

After deciding to use either an in-house or external advertising agency, the next step of an advertising management program is to:



A) review the company's activities in light of advertising management

B) select the actual advertising agency

C) develop an advertising campaign management strategy

D) prepare a creative brief



Answer: C) develop an advertising campaign management strategy


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