After experiencing slower growth in 2008, Secret introduced Secret Clinical Strength with the additional benefit of guaranteed confidence from 100% odor protection. Priced at $8.99, the Secret Clinical Strength line is an example of _______________.
a) swapping share
b) trading up
c) new market penetration
d) trading down
e) new use creation
Answer: B
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?