Antiperspirant deodorants were introduced to the market in 1941. The market for antiperspirant deodorants is currently characterized by slowing product class revenue, fierce price competition, and repeat purchase behavior. Antiperspirant deodorants are currently at the _____________ stage of the product life cycle.
a) decline
b) harvesting
c) introduction
d) growth
e) maturity
Answer: E
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Marketing
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