An auto parts supplier divides repair shops into those with the lowest, medium, and highest potential levels of sales and profits, which means the segmentation approach being used is:
A) industry
B) geographic
C) customer value
D) usage
Answer: C)
Marketing MCQ
Marketing
An auto parts supplier divides repair shops into those with the lowest, medium, and highest potential levels of sales and profits, which means the segmentation approach being used is: