Approximately what percentage of ideas do not make it past the screening stage?
a) 30%
b) 50%
c) 60%
d) 80%
e) 90%
Answer: d
Marketing MCQ
Marketing Supply Chain
Approximately what percentage of ideas do not make it past the screening stage?
a) 30%
b) 50%
c) 60%
d) 80%
e) 90%
Answer: d