Asia Pacific Business and Industrial Systems Inc. structures its sales organization into communication and electronics, environmental systems, and special projects. Each of its salespeople was an expert on the items he or she sold. Its sales force was organized by __________.

Asia Pacific Business and Industrial Systems Inc. structures its sales organization into communication and electronics, environmental systems, and special projects. Each of its salespeople was an expert on the items he or she sold. Its sales force was organized by __________.



a) workload

b) customer type

c) geography

d) product

e) customer size



Answer: d


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Marketing Chapter 20

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