At one time, Wheaties offered two free golf balls with the purchase of a twin pack of Wheaties cereal featuring Tiger Woods. This is an example of a
a) consumer prize.
b) rebate.
c) premium.
d) free sample.
e) free merchandise.
Answer: c) premium.
Marketing MCQ
Marketing
At one time, Wheaties offered two free golf balls with the purchase of a twin pack of Wheaties cereal featuring Tiger Woods. This is an example of a