A parent brand that is associated with multiple products through brand extensions is also called a(n)________.
A) category brand
B) subbrand
C) extension brand
D) family brand
E) line brand
Answer: D
A parent brand that is associated with multiple products through brand extensions is also called a(n)________.
A) category brand
B) subbrand
C) extension brand
D) family brand
E) line brand
Answer: D