Budgets for product placements and branded entertainment have increased for the following reasons, except: ?
A) a brand's appeal is stronger when it is shown in a nonadvertising context
B) the perception of what others think of a brand is important to consumers
C) seeing brands used in movies and television shows intensifies the desire to purchase the brand
D) seeing the brand used by other people provides postpurchase reassurance for individuals who have already purchased the brand
Answer: c) seeing brands used in movies and TV shows intensifies desire to purchase the brand