Integrating a brand into the storyline of a movie, television show, or book is successful because:

Integrating a brand into the storyline of a movie, television show, or book is successful because:



A) the brand is more accepted by the viewing audience

B) the brand is much more noticeable to the viewing audience

C) it costs less than product placement

D) its extremely low cost-per-viewer



Answer: b) the brand is much more noticeable


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