Capacity cushions can be helpful if __________.
a) demand is greater than expected
b) sales need to be buffered from production
c) total quality management fails
d) productivity is too high
e) there is excess capacity
Answer: a
Marketing MCQ
a) demand is greater than expected
b) sales need to be buffered from production
c) total quality management fails
d) productivity is too high
e) there is excess capacity
Answer: a