Marketing MCQ Marketing Consumers cannot hold, touch, or see an LA Galaxy soccer game before the purchase decision (the decision to purchase a ticket). The fact that the consumers cannot hold, touch or see what they are purchasing before they commit to the purchase exemplifies the ____________ of services.

Consumers cannot hold, touch, or see an LA Galaxy soccer game before the purchase decision (the decision to purchase a ticket). The fact that the consumers cannot hold, touch or see what they are purchasing before they commit to the purchase exemplifies the ____________ of services.

Marketing

Consumers cannot hold, touch, or see an LA Galaxy soccer game before the purchase decision (the decision to purchase a ticket). The fact that the consumers cannot hold, touch or see what they are purchasing before they commit to the purchase exemplifies the ____________ of services.

a) inseparability

b) inconsistency

c) inventory

d) irrationality

e) intangibility

Answer: E

Marketing MCQ

Consumers cannot hold, touch, or see an LA Galaxy soccer game before the purchase decision (the decision to purchase a ticket). The fact that the consumers cannot hold, touch or see what they are purchasing before they commit to the purchase exemplifies the ____________ of services.

Consumers cannot hold, touch, or see an LA Galaxy soccer game before the purchase decision (the decision to purchase a ticket). The fact that the consumers cannot hold, touch or see what they are purchasing before they commit to the purchase exemplifies the ____________ of services.

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