DC Tech is a market research firm without many clients. So, when a new client approached them, DC Tech decided to capture this new client. Which of their following actions is NOT necessarily unethical?
a.
It sold unnecessary research services to the client
b.
It did not provide the promised incentives to the respondents and pocketed the money.
c.
After quoting a set price for a proposal, it billed "soft" costs separately
d.
It stated a 15-minute interview as a two-minute survey to get respondents
e.
It proposed branded "Black Box methodologies".
Answer: E