Which of the following statements is true about marketing research firms?
a.
Standardized research firms offer brand name testing as their only service.
b.
Customized research firms include data made or developed from a common data pool or database
c.
Syndicated business services offer all types of general services
d.
A database established through optical scanner methods is an example of syndicated business services
e.
Market research firms are susceptible to company regulations and politics
Answer: D