Disadvantages inherent in the use direct marketing include:
A. difficulty in obtaining effectiveness measurements.
B. poor image factors.
C. lack of flexibility.
D. difficulty in acquiring TV time.
E. lack of personalization.
Answer: B
A. difficulty in obtaining effectiveness measurements.
B. poor image factors.
C. lack of flexibility.
D. difficulty in acquiring TV time.
E. lack of personalization.
Answer: B