Errors in the approach, research design, sampling, data collection, analysis, and reporting stages of the project refer to the ________ criteria for evaluating secondary data.
A) nature
B) objective
C) error/accuracy
D) currency
Answer: C
Marketing MCQ
Marketing Research
Errors in the approach, research design, sampling, data collection, analysis, and reporting stages of the project refer to the ________ criteria for evaluating secondary data.