Even though a business may have gone out of business, a few consumers may still recall the company when thinking about making a new washing machine purchase due to:

Even though a business may have gone out of business, a few consumers may still recall the company when thinking about making a new washing machine purchase due to:

Even though a business may have gone out of business, a few consumers may still recall the company when thinking about making a new washing machine purchase due to:



A) carryover effects of previous ads

B) wear out effects of ads of competitors

C) threshold effects of former ads

D) decay effects of former ads



Answer: A) carryover effects of previous ads


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