Marketing MCQ Marketing Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed. To ensure the brand name is remembered when the need arises, these manufacturers rely on:

Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed. To ensure the brand name is remembered when the need arises, these manufacturers rely on:

Marketing

Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed. To ensure the brand name is remembered when the need arises, these manufacturers rely on:

A) threshold effects

B) sales-response function curve

C) wear out effects

D) carryover effects

Answer: D) carryover effects

Marketing MCQ

Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed. To ensure the brand name is remembered when the need arises, these manufacturers rely on:

Manufacturers of appliances, such as GE and Whirlpool, advertise on a continuous basis because appliances are purchased infrequently and only when they are needed. To ensure the brand name is remembered when the need arises, these manufacturers rely on:

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