Geodemographics:
A) combines census data with psychographic data
B) segments populations by generations
C) is a form of global marketing
D) groups consumers by region
Answer: A) Combines census data with psychographic data
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- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
- Blood donations to the Red Cross are considered __________ products.
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- Which value proposition is difficult to sustain in the long run?
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- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
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