Guerilla marketing:
A) emphasizes consumers passing along information about a product to other consumers
B) is designed to obtain instant results while using limited resources
C) is the planned insertion of a brand or product into a movie, television show, or some other media
D) is the integration of entertainment and advertising by embedding brands into the storyline of a movie, television show, or other entertainment medium
Answer: b) is designed to obtain instant results while using limited resources