The concept of guerilla marketing was created by:
A) Jay Livingstone
B) Conrad Hilton
C) the Marlboro company and Philip Morris
D) Jay Conrad Levinson
Answer: d) Jay Conrad Levinson
Marketing MCQ
A) Jay Livingstone
B) Conrad Hilton
C) the Marlboro company and Philip Morris
D) Jay Conrad Levinson
Answer: d) Jay Conrad Levinson