In an advertisement for the Weight Center, Casey talks about the weight she lost and how good the employees were to her. This would be an example of which type of executional framework?

In an advertisement for the Weight Center, Casey talks about the weight she lost and how good the employees were to her. This would be an example of which type of executional framework?



A) dramatization

B) testimonial

C) authoritative

D) informative



Answer: B) testimonial


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