In all of the following situations, one should prefer cross tabulation over one-way tabulation, EXCEPT:
a.
to determine the number of males and females buying Nike or Reebok shoes.
b.
to determine the number of males and females voting democrat, republican, or independent
c.
to determine the number of males and females included in the sample.
d.
to determine the number of males and females assigned to control versus experimental condition.
e.
to determine the number of males and females preferring bus travel or train travel.
Answer: C
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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