In certain boxes of cereal, Kellogg's offers a code that customers can redeem for a free children's eBook. This is an example of
a point-of-purchase material
a demonstration
a premium
a free sample
a merchandise allowance
Answer: a premium
Marketing MCQ
Marketing Chapter 18
In certain boxes of cereal, Kellogg's offers a code that customers can redeem for a free children's eBook. This is an example of