In choosing a sponsorship, it is important for a company to:
A) choose local groups or individuals to sponsor
B) match the audience profile with the company's target market
C) develop a method of assessment prior to engaging in the sponsorship program
D) choose an individual or group that is well known to maximize the sponsorship impact
Answer: B) match the audience profile with the company's target market
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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