In the opening vignette about Dove, age-compression marketing referred to the marketing of products to:

In the opening vignette about Dove, age-compression marketing referred to the marketing of products to:



A) young girls that will make them look older

B) older women that will make them look like a teenager

C) young people

D) individuals whose purchase behavior does not match their chronological age



Answer: D) individuals whose purchase behavior does not match their chronological age


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