Internal marketing is based on the tenet that:
a) service organizations must focus on their employees before successful programs can be directed at customers.
b) the interactions between employees and customers of a company must be as limited as possible.
c) service organizations must focus their efforts on finding new customers rather than retaining the existing ones.
d) internal stakeholders of a company are more important than its external stakeholders.
e) the internal environment of a firm is more uncertain than its external environment.
Answer: A