________ is the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.

________ is the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.

________ is the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to individual's specific needs and preferences.



a) Personalization

b) Digitalization

c) Normalization

d) Intermediation

e) Innovation by design



Answer: a


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