_______ is the Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail.

_______ is the Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail.

_______ is the Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail.



a) Opt-out marketing

b) Customerization

c) Viral marketing

d) Niche marketing

e) Permission marketing



Answer: c


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