Marketing MCQ
Marketing Chapter 19
Juno Chang is the owner of a local upscale, fine dining restaurant and typically sets prices in order to achieve a 50% return on sales revenues. This is an example of a ______ pricing objective.
Juno Chang is the owner of a local upscale, fine dining restaurant and typically sets prices in order to achieve a 50% return on sales revenues. This is an example of a ______ pricing objective.
Juno Chang is the owner of a local upscale, fine dining restaurant and typically sets prices in order to achieve a 50% return on sales revenues. This is an example of a ______ pricing objective.
profit
market share
cash flow
status quo
Answer: profit
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