Maggie is choosing the type of media for a promotion campaign for Hershey candy bars. She has studied the advantages and disadvantages of each type of promotion and is considering using outdoor advertising. Which of the following is not a disadvantage of using outdoor advertising?
The message must be short and simple.
They seldom attract readers' full attention.
There is a long lead time for outdoor ads.
They are criticized as a traffic hazard.
They have no demographic selectivity.
Answer: There is a long lead time for outdoor ads.