Marketing MCQ
Marketing Chapter 6
Richard wanted to buy a new video game. He visited three different video game stores and found one video game that he liked a lot. However, he did not buy it. Instead, he bought a digital copy of the same game at a discounted price from the game's website. Richard's shopping involvement is an example of _____.
Richard wanted to buy a new video game. He visited three different video game stores and found one video game that he liked a lot. However, he did not buy it. Instead, he bought a digital copy of the same game at a discounted price from the game's website. Richard's shopping involvement is an example of _____.
Richard wanted to buy a new video game. He visited three different video game stores and found one video game that he liked a lot. However, he did not buy it. Instead, he bought a digital copy of the same game at a discounted price from the game's website. Richard's shopping involvement is an example of _____.
a. store checking
b. window shopping
c. showrooming
d. webrooming
Answer: c. showrooming
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