Marketing MCQ
Marketing Chapter 21
On eBay.com, the Internet auction website, sellers design the web page on which they sell their merchandise. One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky. The page contained six pictures of the tray from different angles and an animated depiction of an American flag. Many potential buyers abandoned the page before all the pictures downloaded. The seller must have been unaware of the __________.
On eBay.com, the Internet auction website, sellers design the web page on which they sell their merchandise. One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky. The page contained six pictures of the tray from different angles and an animated depiction of an American flag. Many potential buyers abandoned the page before all the pictures downloaded. The seller must have been unaware of the __________.
On eBay.com, the Internet auction website, sellers design the web page on which they sell their merchandise. One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky. The page contained six pictures of the tray from different angles and an animated depiction of an American flag. Many potential buyers abandoned the page before all the pictures downloaded. The seller must have been unaware of the __________.
a) eight-second rule
b) 80/20 principle
c) iceberg principle
d) hierarchy of needs
e) efficiency rule
Answer: a
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