Online consumers are called empowered consumers because __________.
a) products and services purchased online often cost less than in a retail store
b) online shopping does not require that they fight traffic, find a parking space, walk long store aisles and wait in line at check-out
c) they are more informed and discerning shoppers
d) there are websites for almost any good or service they want
e) they can engage in an electronic dialogue with marketers
Answer: c