Research indicates that humor will:
A) get a person's attention, but adversely affects recall of the product's benefits
B) get a person's attention, but interferes with brand recall
C) cut through clutter if the humor is tied closely to the product's attributes
D) elevate a person's mood, which will then be transferred to the product being advertised
Answer: D) elevate a person's mood, which will then be transferred to the product being advertised