Each of the following statements about the use of decorative models is true, except:
A) the presence of a decorative model improves ad recognition, but not brand recognition
B) attractive models produce higher levels of attention than do less attractive models
C) the presence of an attractive model produces higher purchase intentions for any type of product
D) the presence of a decorative model influences the affective component of attitude
Answer: C) presence of an attractive model produces higher purchase intentions for any type of product