Ruey Shiang Motorparts Co. Ltd is a Taiwanese company that markets and sells exhaust pipes. Ruey Shiang sends an environmental expert, a safety engineer, a legal representative to explain new regulations and an experienced pipeline expert when it meets with a prospect. This is an example of how Ruey Shiang uses __________.

Ruey Shiang Motorparts Co. Ltd is a Taiwanese company that markets and sells exhaust pipes. Ruey Shiang sends an environmental expert, a safety engineer, a legal representative to explain new regulations and an experienced pipeline expert when it meets with a prospect. This is an example of how Ruey Shiang uses __________.



a) order taking

b) order getting

c) sales functional selling

d) sales engineering

e) team selling



Answer: e


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Marketing Chapter 20

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