Self-regulatory efforts to respond to online consumers' concerns about privacy and security include __________.
a) eliminating the use of cookies on marketing websites
b) prohibiting the collection of online consumers' personal and financial information
c) awarding the TRUSTe trademark to companies that comply with privacy standards
d) lobbying against the adoption of federal Internet privacy laws
e) relying on the U.S. government to protect online consumer privacy
Answer: c