Marketing MCQ
Marketing Chapter 21
______ sites can be effective in generating interest in and trial of a company's products and services. Many Toyota customers visit its website to check on its different models of cars before visiting a dealer or showroom to obtain more information and to place their orders.
______ sites can be effective in generating interest in and trial of a company's products and services. Many Toyota customers visit its website to check on its different models of cars before visiting a dealer or showroom to obtain more information and to place their orders.
______ sites can be effective in generating interest in and trial of a company's products and services. Many Toyota customers visit its website to check on its different models of cars before visiting a dealer or showroom to obtain more information and to place their orders.
a) Viral marketing
b) Permission marketing
c) Promotional
d) Transactional
e) Dual distribution
Answer: c
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