Some musicians now see writing and singing songs for advertisements as a way to get their songs heard and eventually played by individuals, apart from the ad. The advantages of this method of writing songs for ads include the following, except:
A) it is easier to develop brand awareness, brand equity, and brand loyalty
B) marketers see an opportunity to tie a new, emerging song to a product
C) many consumers are interested in finding out who performs the music in various ads
D) the Internet provides an opportunity to post the song for people to enjoy
Answer: A) it is easier to develop brand awareness, brand equity, and brand loyalty