Marketing MCQ Marketing Chapter 17 Stella's Diner runs advertisements at a steady rate in the local newspaper daily to encourage visitors, but intensifies its advertising with radio commercials featuring its monthly specials during the first week of each month. Stella's Diner is using a _____ media schedule.

Stella's Diner runs advertisements at a steady rate in the local newspaper daily to encourage visitors, but intensifies its advertising with radio commercials featuring its monthly specials during the first week of each month. Stella's Diner is using a _____ media schedule.

Marketing Chapter 17

Stella's Diner runs advertisements at a steady rate in the local newspaper daily to encourage visitors, but intensifies its advertising with radio commercials featuring its monthly specials during the first week of each month. Stella's Diner is using a _____ media schedule.

flighting

variable

pulsing

continuous

fluctuating

Answer: pulsing

Marketing MCQ

Stella's Diner runs advertisements at a steady rate in the local newspaper daily to encourage visitors, but intensifies its advertising with radio commercials featuring its monthly specials during the first week of each month. Stella's Diner is using a _____ media schedule.

Stella's Diner runs advertisements at a steady rate in the local newspaper daily to encourage visitors, but intensifies its advertising with radio commercials featuring its monthly specials during the first week of each month. Stella's Diner is using a _____ media schedule.

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