The best, most effective point-of-purchase displays utilize the following techniques, except:
A) integrate the brand's image into the display
B) integrate the display with current advertising and promotions
C) offers some type of price discount or promotional incentive
D) make the display dramatic to get attention
Answer: c) offers some type of price discount or promotional incentive
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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