The Canadian marketing manager for Schick razors recently launched its first e-mail campaign that was targeted to both men and women. Schick gave out 20,000 Xtreme III razors to customers who agreed to share information about their shaving habits. For sharing their information, customers were sent updates about other new products and promotions. In this example Schick used __________.

The Canadian marketing manager for Schick razors recently launched its first e-mail campaign that was targeted to both men and women. Schick gave out 20,000 Xtreme III razors to customers who agreed to share information about their shaving habits. For sharing their information, customers were sent updates about other new products and promotions. In this example Schick used __________.

The Canadian marketing manager for Schick razors recently launched its first e-mail campaign that was targeted to both men and women. Schick gave out 20,000 Xtreme III razors to customers who agreed to share information about their shaving habits. For sharing their information, customers were sent updates about other new products and promotions. In this example Schick used __________.



a) individualized marketing

b) personalized branding

c) niche marketing

d) permission marketing

e) viral marketing



Answer: d


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