Marketing MCQ
Marketing Chapter 21
The Clinique Division of Estee Lauder, Inc., markets cosmetics through department stores. Clinique reports that 37 percent of non-customers who visit its website (www.clinique.com) later purchase a Clinique product at a department store. It is impossible to purchase the items from the website; rather Clinique uses its __________ website to build customer relationships.
The Clinique Division of Estee Lauder, Inc., markets cosmetics through department stores. Clinique reports that 37 percent of non-customers who visit its website (www.clinique.com) later purchase a Clinique product at a department store. It is impossible to purchase the items from the website; rather Clinique uses its __________ website to build customer relationships.
The Clinique Division of Estee Lauder, Inc., markets cosmetics through department stores. Clinique reports that 37 percent of non-customers who visit its website (www.clinique.com) later purchase a Clinique product at a department store. It is impossible to purchase the items from the website; rather Clinique uses its __________ website to build customer relationships.
a) portal
b) supplier
c) employee
d) transactional
e) promotional
Answer: e
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