The Comfort Station Restaurant features daily lunch specials just like grandma used to make and enjoys serving "comfort-style" food—food that nurtures and comforts the soul. The restaurant is near a large office complex and competes against many national chains such as Chipotle, McDonald's, and Subway. It typically offers its lunch specials at $7.99 per person but recently lowered its prices to $5 per person hoping that consumers would relate this price to Subway's $5 sandwich deal, which was so popular. Which of the following objectives is The Comfort Station Restaurant most likely seeking to achieve?
increasing the number of competitors
increasing per-item revenue
decreasing total costs
increasing market share
Answer: increasing market share