The generic cognitive message strategy is a(n):
A) claim of superiority based on a product's specific attribute or benefit, which cannot be made by a competitor
B) direct promotion of product attributes or benefits without any claim of superiority
C) explicit, testable claim of uniqueness or superiority that can be supported or substantiated in some manner
D) untestable claim based upon some attribute or benefit
Answer: B) direct promotion of product attributes or benefits without any claim of superiority